G Squared Featured on WT 360 Podcast to Discuss the Evolution of Private Equity in the GovCon Market
- Apr 21, 2025
- 2 min read
G Squared Capital Partners’ co-founders, Greg Nossaman and Greg Woodford, were recently featured on WT 360, the flagship podcast of Washington Technology, in a wide-ranging conversation with host Ross Wilkers. The episode explored the evolution of private equity in the government contracting (GovCon) sector, the critical role of the middle market, and strategies for navigating M&A in a rapidly shifting federal landscape.
“We’ve built G Squared to serve the heart of the GovCon market - the middle market companies where innovation, mission alignment, and entrepreneurial spirit thrive,” said Greg Nossaman during the episode. “That’s where real opportunity lies for thoughtful private equity partnerships.”
The podcast marks a milestone moment for the firm, coinciding with G Squared’s 50th closed transaction since its founding nearly five years ago. With exclusive focus on the GovCon ecosystem, the firm supports clients across defense, intelligence, and federal civilian markets, helping companies at critical inflection points pursue strategic sales, capital raises, or growth through acquisitions.
Key themes discussed in the podcast include:
The dominance of private equity in federal M&A, with 62–72% of recent deals involving PE-backed buyers or sellers
The unique attributes of middle market GovCon companies, often founder-led, agile, and highly mission-focused
How private equity firms bring capital, scale strategies, and operational support - when aligned correctly with a company’s culture and vision
The importance of creating optionality for business owners through education and a tailored advisory process
“Many of our clients begin the journey unsure whether private equity is right for them,” said Greg Woodford. “Our role is to guide them through that discovery- helping them understand how PE can offer not just capital, but a true strategic partnership.”
The discussion also touched on historical shifts in the market, from the post-9/11 surge in federal spending to the changing role of public markets post-Sarbanes-Oxley, and how private equity has evolved to fill the gap, backing over 135 active platforms in the space today.
“Where there’s change, there’s opportunity,” Nossaman added. “We’ve seen this sector weather every form of disruption- and come out stronger each time. That’s why we remain so bullish on the future.”
To listen to the full episode, visit:
